Although the FTC lost the battle, plastic surgery got the message: Operate more like a regular business for the good of the patient.
Keeping the Patient Informed
The 1980s saw plastic surgery expand its efforts to bring knowledge and information to the public. Studies indicated that patients wanted information to take home and read, so ASPS began producing a host of brochures on the specialty and individual plastic surgery procedures.
Another Pillar Falls
The other founding pillar of the ASPS, Gustave Aufricht, passed away in April 1980, one year short of the organization's 50th anniversary.