BRA Day USAIn October 2011, Canada launched the first ever Breast Reconstruction Awareness Day. This year, The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) took the lead by continuing a breast reconstruction awareness campaign and announcing the third national BRA Day USA on October 15, 2014.

Closing the loop on breast cancer is made possible with the support and generosity of many sponsors and partners. ASPS and The PSF are grateful to organizations who are willing to support the BRA Day USA campaign.

Anticipated Audience
National recognition

Target Audience
Board-certified plastic surgeons with a focus on reconstructive breast surgery
Potential, current and past mastectomy patients

Breast Reconstruction Awareness Day, or BRA Day, occurs annually in October and is an initiative designed to promote education, awareness and access to care for women needing post-mastectomy breast reconstruction. Your participation would reach a key audience and be a part of the October breast cancer month celebrated on the national stage.

Donations from our fundraising efforts are applied directly to qualified programs for the purpose of supporting breast reconstruction-related research and awareness, and to non-profit medical organizations for the purpose of providing charitable care to breast reconstruction patients. The Breast Reconstruction Awareness Fund of The Plastic Surgery Foundation has received nearly 1-million dollars from charity partners, sponsor organizations and individual contributions.

Corporate Support Opportunities

Silver: $10,000
Recognition on, including a 25-word description of your organization’s support of the program and your company logo
Exclusive use of BRA Day USA sponsor logo for your own marketing collateral
Recognition in ASPS and The PSF annual reports
Recognition at The PSF Gallery at Plastic Surgery The Meeting

Gold: $25,000
In addition to the Silver-level opportunities listed, Gold Supporters receive:

Recognition on, including a 50-word description of your organization’s support of the program and your company logo
National Press Release about your company’s support of BRA Day campaign
Company logo recognition on all paid national advertising, including print and digital

Platinum: $50,000
In addition to the Silver and Gold-level opportunities listed, Platinum Supporters receive:

Recognition on, including a 100-word description of your organization’s support of the program and your company logo
Company representative to serve on BRA Funding Committee

Diamond: $100,000
In addition to the Silver, Gold and Platinum-level opportunities listed, Diamond Supporters receive:

Recognition on, including a custom webpage with your organization’s information and statement of support for the effort

Subject to change without notice.