Inaugural Breast Reconstruction Awareness (BRA) Day USA, Oct. 17, 2012
For Release: 09/06/2012
ARLINGTON HEIGHTS, Ill. -- To combat research showing 7 out of 10 women diagnosed with breast cancer are not informed of their breast reconstruction options , the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) today announced their partnership with the Musculoskeletal Transplant Foundation (MTF) in support of the first national Breast Reconstruction Awareness (BRA) Day USA, October 17, 2012. As the nation's leading tissue bank, MTF has aligned with BRA Day USA to help raise awareness among women everywhere about their breast reconstruction options and to demonstrate their dedication to serving breast cancer patients and the surgeons who treat them
"We are happy to have MTF as a sponsor of BRA Day USA because they understand the physical and emotional aspects of breast reconstruction, and the important role tissue donation can play in this process," said ASPS President Malcolm Z. Roth, MD. "With their support, the ASPS and The PSF will be able to reach many more of the women who are unaware of their breast reconstruction options after mastectomy."
"BRA Day USA is grounded in the same principles on which MTF was founded; educating and enriching the lives of patients and the surgical community," said MTF CEO Bruce Stroever. "As such, MTF and its recovery partners are proud to join forces with the ASPS and The PSF to sponsor this initiative, the effect of which will prove life-changing for so many women. Our sponsorship of BRA Day allows us to further solidify our support and relationships with breast reconstruction patients and the surgeons, nurses, and other medical professionals who serve them."
The U.S. and 20 other countries will join together for BRA Day on October 17. BRA Day USA is an initiative designed to promote education, awareness and access to breast reconstruction surgery following breast cancer care. This initiative is a collaborative effort between the ASPS and The PSF.
Over the next two years award-winning recording artist, New York Times bestselling author and humanitarian Jewel will work with the ASPS/The PSF as their national spokesperson, advocating on behalf of BRA Day USA through media appearances, public service announcements, a dedicated BRA Day USA song entitled, "Flower," and benefit concert event.
"BRA Day USA represents the most significant recipient-related cause that MTF has chosen to support in its 25-year history," said Heather Brennan, Group Product Director, General & Plastics. "This speaks volumes to the value we see in BRA Day's mission to educate women of their post-mastectomy reconstruction options. Through our work with plastic surgeons we've learned that breast reconstruction not only represents a physical restoration, but a mental and spiritual one as well, and we're so excited to be a part of that transformation for so many women."
Please visit BRADayUSA.org, Facebook.com/BreastReconAwareness and Twitter (@BRADayUSA) for more information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate partnerships and more.
The Musculoskeletal Transplant Foundation (MTF), a non-profit organization based in Edison, NJ, is a national consortium comprised of leading organ procurement organizations, tissue recovery organizations and academic medical institutions. Since its inception in 1987, MTF has received tissue from more than 100,000 donors and distributed more than 5 million grafts for transplantation.