Moms Would Opt for a Body “Makeover”; Baby Boomers Want to Fight Age with Fillers and Facelifts if Money Wasn’t an Issue

SEATTLE - April 27, 2010 - A decline in Americans undergoing cosmetic surgery and treatments, as reported by the American Society of Plastic Surgeons (ASPS) today, appears to be a pause triggered by the recession rather than a wholesale change in attitudes toward cosmetic makeovers. According to a new online survey by Harris Interactive of 2,148 adults on behalf of cosmetic treatment community RealSelf.com, consumer interest in cosmetic procedures is up - way up, in many cases. More than two-thirds (69 percent) would choose to have cosmetic work done if money wasn't an issue, up 15 points from November 2009 (54 percent), signaling interest among consumers is climbing.

Additionally, the desire for invasive plastic surgery procedures, many of which require substantial recovery time, suggests people want big changes, not just minor nips and tucks. Of those who would get cosmetic work done, almost one in three (29 percent) would choose a tummy tuck, 23 percent would want liposuction, and 13 percent would opt for a facelift.

Interest in other treatments includes:

Procedure

% of Total

% Female

% Male

  

Cosmetic Minimally Invasive

 

Teeth Whitening

48

46

51

Hair Removal

27

35

18

Cellulite Treatment

14

21

3

Wrinkle Filler (e.g., Juvederm, Restylane)

12

15

7

Microdermabrasion

10

14

4

Hair Replacement

9

5

16

Botox

7

9

4

Cosmetic Surgical

 

Tummy Tuck

29

40

15

Liposuction

23

26

18

Face Lift

13

17

8

Breast Lift

15

26

1

Breast Augmentation (i.e., implants)

6

10

2

Breast Reduction

6

8

2

Rhinoplasty

4

5

4

*Note: Findings in the chart are based on adults who would get cosmetic work done if money were not an issue.

"We were curious to learn whether the reported decline in cosmetic surgery and procedures in 2009 was due to factors beyond the economy, such as a cultural shift away from cosmetic treatments," said Tom Seery, president of RealSelf.com. "The survey found that this is not the case, and that interest in cosmetic makeovers is significant and expanding, especially by those seeking solutions to aging and body contouring, specifically post-pregnancy. This is in line with what we've seen in the RealSelf.com community, where traffic by consumers considering cosmetic procedures is up 70 percent from last year."

Women Want to Make the Best of Their Bodies

Tummy tucks are most popular among women aged 35-44 - almost half (46 percent) would choose to tone their midsection if money wasn't an issue, compared to 34 percent of women 18-34. More than one-third (34%) of women aged 35-44 would undergo a breast lift, and 28 percent would opt for liposuction, possibly thinking ahead to swimsuit season. Liposuction is also popular among men 35-44: 29 percent would undergo this fat removal procedure. These three procedures are most often associated with "Mommy Makeovers."

Fighting the Clock - Antiaging Treatments Popular

According to the data released by the ASPS, minimally invasive procedures like Botox and wrinkle fillers are up 99 percent since 2000. The survey by RealSelf backs this anti-aging trend, especially among women aged 55+: of those who would choose cosmetic work if money wasn't an option, one third (33 percent) would opt for wrinkle filler and 14 percent would choose Botox.

Facelift surgery is of high interest by baby boomers:  among those 55+ who would choose to get cosmetic treatments if money wasn't an issue, more than one-third of women (36%) and one in 10 (11 percent) of men would choose a facelift in an effort to retain their youth. Yet, among men aged 35-44 interest is also high - one in five (16 percent) would choose a face lift if money wasn't an issue, compared to just 6 percent of men aged 45-54.

Cosmetic makeovers people intend to undergo in 2010

The survey also looked at which treatments people planned to undergo within the next 12 months, providing insight into what types of procedures will be popular in the months ahead. More than half of people (50 percent) who are planning to undergo a minimally invasive procedure plan to get their teeth whitened, and one in five (23 percent) will go through a hair removal procedure. One in 10 (11 percent) will have a wrinkle filler injection (e.g., Juvederm, Restylane), while only 3 percent noted they will have Botox injections in the coming year.

Among cosmetic surgical procedures, one in four (27 percent) will have eyelid surgery and 18 percent will undergo hair replacement. Facelift (13 percent), tummy tuck (12 percent) and breast lift (12 percent) round out the top five procedures people have planned for the next 12 months2. Tummy tuck and facelift are also among the top five Worth It procedures on RealSelf.com. The RealSelf Worth It Index measures levels of satisfaction with procedures from actual patients, noting whether or not the results were "worth it."

The Worth It Index ratings and average costs for treatments in the survey include:

Procedure

% Planning to Undergo in 20102

RealSelf Worth It Index

Average Cost

Mommy Makeover

7

97

$12,532

Tummy tuck

12

85

$8,722

Vision correction

N/A

83

$3,139

Breast implants

8

77

$6,591

Facelift

13

73

$11,471

Hair removal

N/A

68

$1,520

Botox

3

64

$475

Teeth whitening

50

63

$380

Wrinkle filler (Juvederm)

11

59

$743

Liposuction

8

58

$5,660

Laser skin treatment

9

51

$2,443

Hair replacement

18

45

$17,390

Cellulite treatment

6

32

$2,271

 

1 Harris Interactive® fielded the survey on behalf of RealSelf.com from March 23-25, 2010 via its QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,148 U.S. adults aged 18 years and older. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated.

2 Results associated with the surgical procedures planned for next 12 months should be interpreted with caution due to small sample base size.

About ASPS

The American Society of Plastic Surgeons (ASPS) is the world's largest organization of board-certified plastic surgeons. Representing more than 7,000 Member Surgeons, the Society is recognized as a leading authority and information source on aesthetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the Society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada. ASPS advances quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery. 

Contact ASPS

Media Relations
(847) 228-9900
media@plasticsurgery.org