Inaugural Breast Reconstruction Awareness (BRA) Day USA, Oct. 17, 2012

ARLINGTON HEIGHTS, Ill.  -- The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) today announced their partnership with digital health and wellness leader Everyday Health in support of the first national Breast Reconstruction Awareness (BRA) Day USA, October 17, 2012. As the exclusive media sponsor for BRA Day USA, Everyday Health is taking a leading role to raise awareness of breast reconstruction options following mastectomy, as 7 out of 10 women treated for breast cancer are never told about their reconstruction options.

Everyday HealthThe U.S. and 20 other countries will join together for BRA Day on October 17. BRA Day USA is one piece of an ongoing campaign to promote education, awareness and access regarding breast reconstruction following breast cancer surgery. This initiative is a collaborative effort between the ASPS and The PSF.

"We are thrilled to be a sponsor of BRA Day USA and the Breast Reconstruction Awareness campaign," said David Dean, VP of Strategic Partnerships for Everyday Health. "With mothers, friends and sisters who have experienced breast cancer, mastectomy and reconstruction, this noble cause is not only aligned with the principles of Everyday Health, but is very personal to us as well. At Everyday Health, we want to make the public aware of the breast reconstruction options that are available to women, so they feel both beautiful and empowered to live happy, full lives after breast cancer."

ASPS President Malcolm Z. Roth, MD, feels equally honored to be working with Everyday Health. "With their support, and their continued commitment to women's health and wellness, the ASPS and The PSF hope to fully inform women about their breast reconstruction options and finally, ‘close the loop' on these distressing statistics."

Over the next two years award-winning recording artist, New York Times bestselling author and humanitarian Jewel will work with the ASPS/The PSF as their national spokesperson, advocating on behalf of BRA Day USA through media appearances, public service announcements, a dedicated BRA Day USA song entitled "Flower," and benefit concert event.

Please visit BRADayUSA.org, Facebook.com/BreastReconAwareness and Twitter (@BRADayUSA) for more information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate partnerships and more.

About ASPS and The PSF

The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world. Founded in 1931, the society is composed of board-certified plastic surgeons that perform cosmetic and reconstructive surgery. The mission of ASPS is to advance quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery. The Society advocates for patient safety, such as requiring its members to operate in accredited surgical facilities that have passed rigorous external review of equipment and staffing.

ASPS works in concert with The Plastic Surgery Foundation (The PSF), founded in 1948, which supports research, international volunteer programs and visiting professor programs. The foundation's mission is to improve the quality of life of patients through research and development. The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs.

About Everyday Health, Inc.

Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its Emmy-nominated, weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

Contact ASPS

Media Relations
(847) 228-9900
media@plasticsurgery.org