Great Neck, NY, Plastic Surgery Practice Sponsors Breast Reconstruction Awareness (BRA) Day USA to Raise Awareness about Reconstruction Options Post-Mastectomy

ARLINGTON HEIGHTS, Ill.  - Today, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) announced their partnership with New York Breast Reconstruction Alliance (nyBRA) in support of the first national Breast Reconstruction Awareness (BRA) Day USA, October 17, 2012. As a sponsor, nyBRA joins the world's largest organization of board-certified plastic surgeons, and BRA Day national spokesperson Jewel, in the campaign to support breast cancer survivors' right to be informed and choose whether breast reconstruction following mastectomy is right for them.

New York Breast Reconstruction AllianceTo combat research showing 7 out of 10 women diagnosed with breast cancer are not informed of their reconstructive options, the U.S. and 20 other countries will join together for BRA Day on October 17. BRA Day USA is an initiative designed to promote education, awareness and access regarding breast reconstruction following breast cancer surgery. This initiative is a collaborative effort between the ASPS and The PSF.

Founded by plastic surgeons at Aesthetic Plastic Surgery, P.C., in Long Island, nyBRA is an initiative dedicated to improving both quality of life and outcomes for women undergoing breast reconstruction.

"We are thrilled to have nyBRA as a sponsor of BRA Day USA," said ASPS President Malcolm Z. Roth, MD. "This exceptional team of surgeons exemplifies the commitment of all board-certified plastic surgeons to improving the lives of breast cancer patients, through their advanced surgical techniques, comprehensive Patient Empowerment Program, and other resources. Their support goes a long way toward helping the ASPS and The PSF increase women's awareness of their breast reconstruction options."

ASPS Member Surgeons and nyBRA physicians Randall S. Feingold, MD, Ron Israeli, MD, and Peter T. Korn, MD, have performed thousands of breast reconstructions and deliver state of the art surgery, provide emotional support through an innovative Patient Empowerment Program, and educate patients worldwide through their website BreastReconstruction.org.

"It has long been our mission to educate and support women through the total healing process following mastectomy, which is why nyBRA was developed," said Dr. Feingold, co-founder of nyBRA. "BRA Day USA provides us the perfect opportunity to enlighten breast cancer survivors about their reconstruction options and provide women everywhere with the information they need to make the best choices for their breasts, body, mind, and spirit," concluded Dr. Israeli, co-founder of nyBRA.

Over the next two years singer/songwriter, New York Times bestselling author and humanitarian Jewel will serve as the national spokesperson, advocating on behalf of BRA Day USA through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event. The nyBRA sponsorship provides important support for many of these awareness efforts.

Please visit BRADayUSA.org, Facebook.com/BreastReconAwareness and Twitter (@BRADayUSA) for more information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate partnerships, and more.

About ASPS and The PSF

The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world. Founded in 1931, the society is composed of board-certified plastic surgeons that perform cosmetic and reconstructive surgery. The mission of ASPS is to advance quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery. The Society advocates for patient safety, such as requiring its members to operate in accredited surgical facilities that have passed rigorous external review of equipment and staffing.

ASPS works in concert with The Plastic Surgery Foundation (The PSF), founded in 1948, which supports research, international volunteer programs and visiting professor programs. The foundation's mission is to improve the quality of life of patients through research and development. The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs.

About New York Breast Reconstruction Alliance (nyBRA)

Founded by Randall S. Feingold, MD, FACS, Ron Israeli, MD, FACS and Peter T. Korn, MD, nyBRA brings together the best resources of advanced surgery, patient support and education, and the training of subspecialists to optimize care for individuals undergoing breast reconstruction. They specialize in DIEP, SIEA, TUG and GAP flaps, direct-to-implant techniques, latissimus dorsi flaps and nipple-sparing mastectomy reconstructions. For more information please visit www.nyBRA.com or call 1-516-498-8400. Located at 833 Northern Boulevard, Great Neck, New York 11021.

Contact ASPS

Media Relations
(847) 228-9900
media@plasticsurgery.org