PSme is designed to magnify the limited marketing dollars members have available to spend through regionally-targeted marketing tactics highlighting participating practices.
PSme leverages the existing mindshare generated by the recent ASPS national advertising campaign, the strong brand-recognition of ASPS, and the significant digital reach of both PlasticSurgery.org and the Find a Surgeon directory. This provides members the unique opportunity to achieve a compounding effect on the reach, frequency and penetration of their marketing efforts by pooling their individual marketing budgets together with other participating members in their area.
Through strategic digital marketing tactics, prospective patients will be driven to practices through both a call center and a region-specific version of the Find a Surgeon directory on which practices can be prominently featured. Both the call center and website will forward qualified prospects to practices for consultation appointments.
A pilot-launch of PSme will begin in November for the Nashville and Tampa markets. Contact PSPS to get involved.
Plastic Surgery Practice Solutions (PSPS) partners with individual practices to provide solutions that help them remain independent. A wholly owned subsidiary of the American Society of Plastic Surgeons and guided by ASPS leadership, PSPS is 100% focused on the unique needs of plastic surgery practices. PSPS partners with the practice to provide solutions that include consumer marketing, employee benefits and operational efficiencies to enhance their overall effectiveness.
Start building your practice with PSPS. Contact:
PSPS Product Development Manager
Learn more about PSPS & PSPS products by downloading one of our free guides.