Director of Digital Strategy
John Everson is the director of digital strategy for ASPS, responsible for leading the ongoing development of the ASPS digital brand by maintaining and expanding the presence of its public website and mobile app properties, and designing and implementing strategy to maximize their value to the public and the society’s members. He leads the Plastic Surgery Education Campaign (PSEC) initiative to build an engaged online community to provide public education information to the public as well as direct interaction with ASPS member surgeons.
John has a long history of integrating ASPS technology and communications. He served on the team that built the original ASPS website www.plasticsurgery.org in the 1990s and the Plastic Surgery Education Network in 2010. During his tenure at ASPS, John has also served as publications director and director of online education.
Prior to coming to ASPS, John served as a reporter and editor for several Chicago publications, including the Illinois Entertainer, Star Newspapers, Screen Magazine and Chicago Tribune. He holds a journalism degree from the University of Illinois and lives with this wife and son in Naperville, Ill. He enjoys writing music and fiction and after spending 20 years as a newspaper pop music critic is a broad-minded music buff who thinks Ke$ha is just as cool as The Cure.