ASPS President's Page: Society tackles diversity, social media
Happy New Year! I hope all of you had a relaxing and peaceful holiday season and are as excited as I am about the year ahead for the Society.
One of my primary goals for 2018 is to use this new "President's Page" to proactively highlight information that is practical, relevant and pertinent – from the issues being tackled by our committees and task forces, to decisions being made at the executive level and even the work being done by our staff in Arlington Heights, Ill. Each month, two or three of our committees or task forces will update you on progress made and future steps in an easy-to-read, concise format. I'm sure you will not only be more informed about the fantastic work going on behind the scenes every day, but truly impressed.
I'd like to first shine a light on our newly created, president-appointed Diversity Task Force. You may have read last month's cover story in PSN that highlighted the fact that plastic surgery, in particular, has a racially disproportionate workforce when compared with other medical specialties. We can always do better – not just with race, but with diversity in a broader sense – and Steven Williams, MD, has some information on what this task force hopes to achieve in 2018.
I'd also like to update you on the Social Media Subcommittee, headed by co-chairs David Song, MD, and Heather Furnas, MD. The goal of this subcommittee is to make sensible, responsible social media guidelines to help you and your practice.
With respect to upcoming deadlines, it's worth mentioning that nominations to the Boards of Directors are due Jan. 14, and applications are due Jan. 31. Nominations can be submitted to email@example.com and application info can be found in the "My Links" section of plasticsurgery.org.
I'd also like to encourage members to submit your plastic surgery statistics for our annual report and note that nominations are due Feb. 1 for the ASPS Special Achievement Award to be presented at this year's annual meeting in Chicago. More information can be found in the January/February edition of PSN!
Yours in service,
Diversity Task Force Update
It's an honor to be chosen to lead this task force, and to know that ASPS recognizes that diversity makes us stronger. We're looking at diversity in an open way – practice types, employment models, where you are in your career, geography, ethnicity, sexual preference, gender – it's all on the table. Over the next few months, we will better understand membership and develop metrics to track our progress, discover how diverse we are and what we can do to promote and improve diversity. We will look at what's worked for us in the past as a starting point to provide initiatives for the Society. Once we have a full picture of what we've done and where we've been, that will provide us the opportunity to chart a course and identify where we need to go.
-Steven Williams, MD, Chair
Social Media Subcommittee Update
ASPS recognized the power of social media as a patient education tool in 2015 when they formed the Social Media Task Force, which is now a subcommittee under Public Education. The ASPS Facebook account tripled its size and our Twitter account more than doubled since then. Moving into 2018, the Subcommittee is adopting a strong presence on Instagram and Snapchat, two platforms that are important for increasing our audience. In the New Year, we are introducing a new PSN column, "Social Media Focus," to provide practical tips and information to help ASPS member surgeons grow their practice, use social media responsibly and effectively, and navigate the nuances of the different platforms.
-Heather Furnas, MD, Co-Chair