American Society of Plastic Surgeons
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2018 Program


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6:30 ‒ 6:00 PM

Registration

6:30 ‒ 7:30 AM

Breakfast & Exhibits


Complications
8:00 AM - 10:00 AM
GLUTEAL AUGMENTATION
  • Moderator: S. Glasberg, MD, FACS
8:00 - 8:20 | Safety in Gluteal Fat Grafting: An Update from the Multi-Society Task Force
J. Rubin, MD
8:20 - 8:40 | Gluteal Fat Grafting From A to Z: Key Components to Preoperative Evaluation, Intraoperative Technique and Postoperative Care
M. Shermak, MD
8:40 - 9:00 | The Optimally Safe Augmentation: Gluteal Recontouring without Fat Grafting
O. Garcia, MD
9:00 - 9:20 | Gluteal Auto-Augmentation: Key Strategies to Maximize Safety and Outcomes
J. Gusenoff, MD
9:20 - 10:00 | Q/A
Dueling Perspectives
8:00 AM - 10:00 AM
MAXIMIZING LONGEVITY AND MINIMIZING EARLY RECURRENCE IN FACELIFT SURGERY
  • Moderator: J. Zins, MD
8:00 - 8:30 | SMAS Lift with Subcutaneous Tailor Tack
B. Guyuron, MD
8:30 - 9:00 | Composite Facelift Complete Facial Rejuvenation
S. Hamra, MD
9:00 - 9:25 | The Extended SMAS
J. Zins, MD
9:25 - 9:50 | Transgender Facial Surgery
D. Ousterhout, MD, DDS
9:50 - 10:00 | Q/A
Practice Management
8:00 AM - 9:00 AM
CONTROLLING YOUR ONLINE REPUTATION
  • Moderator: A. Alderman, MD
8:00 - 8:15 | Understanding How Patient Satisfaction Data Can Bolster Your Online Reputation
M. Olesen
8:15 - 8:30 | Key Elements to Managing Your Online Reputation
R. Greco, MD
8:30 - 9:00 | How to Increase Good Reviews and Deal with the Negative Ones
M. Ezekwugo R. Greco, MD R. Guth J. Hoffenberg M. Olesen
9:00 AM - 10:00 AM
HOW TO PROVIDE A "RITZ CARLTON" EXPERIENCE FOR YOUR PATIENTS
  • Moderator: A. Alderman, MD
9:00 - 9:10 | The Pregame Playbook: How to Plan for the Ideal Patient Experience
R. Greco, MD
9:10 - 9:20 | Key Elements to A Successful Cosmetic Call
M. Franklin
9:20 - 9:30 | Perfecting the Patient Consultation
J. Hoffenberg E. Syring, III
9:30 - 9:40 | What Do Our Patients Tell Us About the Experience
M. Olesen
9:40 - 10:00 | Q/A

10:00 ‒ 10:30 AM

Morning Break & Exhibits


10:30 AM - 12:30 PM
MASSIVE WEIGHT LOSS PATIENTS
  • Moderator: S. Hamra, MD
10:30 - 10:50 | Important Factors in the Preoperative Evaluation of the Massive Weight Loss Patient
J. Gusenoff, MD
10:50 - 11:10 | Key Components to Safely Managing Body Contouring Patients in an Outpatient Setting
R. Greco, MD
11:10 - 11:30 | Strategies on Staging and Combining Procedures to Minimize Complications While Maximizing Results
J. Rubin, MD
11:30 - 11:50 | Strategies to Reduce VTE Risk in Body Contouring Surgery
A. Alderman, MD
11:50 - 12:10 | Lessons Learned--What I No Longer Do in Body Contouring
S. Glasberg, MD, FACS
12:10 - 12:30 | Q/A
10:30 AM - 12:30 PM
DUELING PERSPECTIVES IN BREAST REDUCTION
  • Moderator: D. Hammond, MD
12:10 - 12:30 | Q/A
10:30 - 10:50 | Tips to Maximize Outcomes and Minimize Complications in Vertical Mammaplasty
E. Hall-Findlay, MD
10:50 - 11:10 | Tips to Maximize Outcomes and Minimize Complications in Inverted T Breast Reduction
D. Hammond, MD
11:10 - 11:30 | Management of Complications After Inverted T Breast Reduction
S. Glasberg, MD, FACS
11:30 - 11:50 | The No Vertical Scar Breast Reduction
R. Greco, MD
11:50 - 12:10 | Breast Reduction in the Massive Weight Loss Patient
J. Rubin, MD
10:30 AM - 11:30 AM
STATE OF THE ART MARKETING: KEY COMPONENTS TO WEB DESIGN, SEO OPTIMIZATION AND MARKETING PRODUCTIVITY
  • Moderator: K. Jeffords, MD, DDS
10:30 - 10:45 | Beautiful Website Design to Double Your Lead Counts
J. Hoffenberg
10:45 - 11:00 | How to Critically Evaluate your SEO Company's Productivity and Success
R. Guth
11:00 - 11:15 | The Marketing Totem Pole - Organizing, Prioritizing and Executing on your Marketing Budget from Web to Radio
E. Syring, III
11:15 - 11:30 | Q/A
11:30 AM - 12:30 PM
SOCIAL MEDIA 101
  • Moderator: K. Jeffords, MD, DDS
11:30 - 11:45 | I Scream Social Media - Monetizing Your Social Media Presence in 2018
J. Hoffenberg E. Syring, III
11:45 - 12:00 | Advanced Tips and Tricks to Make the Most of your Online Profiles
M. Ezekwugo
12:00 - 12:30 | Where Should Our Efforts Go?
M. Ezekwugo R. Greco, MD R. Guth J. Hoffenberg M. Olesen E. Syring, III

12:30 ‒ 1:30 PM

Lunch & Exhibits


1:30 PM - 2:30 PM
GYNECOMASTIA STRATEGIES: SETTING EXPECTATIONS, MINIMIZING COMPLICATIONS AND OPTIMIZING RESULTS
  • Moderator: J. Gusenoff, MD
1:30 - 1:45 | Liposuction
O. Garcia, MD
1:45 - 2:00 | Peri-Areolar Direct Excision
K. Jeffords, MD, DDS
2:00 - 2:15 | Transverse Scar in the Massive Weight Loss Patient
J. Rubin, MD
2:15 - 2:30 | Q/A
1:30 PM - 2:30 PM
DUELING PERSPECTIVES IN IMPLANT CHOICE
  • Moderator: T. Myckatyn, MD
1:30 - 1:50 | Why I Prefer Smooth Round Implants
E. Hall-Findlay, MD
1:50 - 2:10 | Why I Prefer Textured Anatomic Implants
S. Glasberg, MD, FACS
2:10 - 2:30 | Q/A
1:30 PM - 2:30 PM
HOW TO MAKE MEDISPAS AND OFFICE-BASED SURGICAL CENTERS FINANCIALLY PROFITABLE
  • Moderator: R. Greco, MD
1:30 - 1:45 | What are the Key Components to be Financially Successful With Office-Based Surgical Centers
M. Franklin
1:45 - 2:00 | Enhancing Your Practice with A Medical Spa
R. Guth
2:00 - 2:30 | Ask the Experts
M. Franklin R. Greco, MD R. Guth M. Olesen

2:30 ‒ 3:30 PM

Abstracts

3:30 ‒ 4:00 PM

Afternoon Break and Exhibits


4:00 PM - 6:00 PM
AVOIDING FACELIFT COMPLICATIONS AND HOW TO TREAT THEM
  • Moderator: B. Guyuron, MD
4:00 - 4:30 | Use of ADM in Aesthetic Facial Surgery
K. Alizadeh, MD, MSc, FACS
4:30 - 5:00 | Problems Following Primary Facelift and How I Treat Them
B. Guyuron, MD
5:00 - 5:30 | Untoward Facelift Results and How to Treat Them
S. Hamra, MD
5:30 - 5:50 | Common and Uncommon Complications Following Facelift Surgery
J. Zins, MD
5:50 - 6:00 | Q/A
4:00 PM - 6:00 PM
DUELING VIDEOS OF THE MASTERS
  • Moderator: S. Glasberg, MD, FACS
4:00 - 4:30 | Thighplasty and Management of Saddlebags
J. Gusenoff, MD M. Shermak, MD
4:30 - 5:00 | Brachioplasty
J. Rubin, MD M. Shermak, MD
5:00 - 5:30 | Upper Body Lift
J. Rubin, MD M. Shermak, MD
5:30 - 6:00 | Q/A
4:00 PM - 5:00 PM
WHAT TO DO WHEN THE PHONE DOESN'T RING OR THE PATIENTS DON'T BOOK?
  • Moderator: K. Jeffords, MD, DDS
4:50 - 5:00 | Q/A
4:00 - 4:10 | Top 4 Tips to Grow Lead Counts Online
J. Hoffenberg E. Syring, III
4:10 - 4:20 | How to Know Where to Target Your Efforts
M. Olesen
4:20 - 4:30 | The 5% Solution
M. Franklin
4:30 - 4:40 | Doubling In-Office Booking Ratios - The Phone Secret
J. Hoffenberg E. Syring, III
4:40 - 4:50 | Price Transparency: Should We Go There?
R. Guth
5:00 PM - 6:00 PM
MANAGING YOUR MOST VALUABLE ASSET - YOUR EMPLOYEES
  • Moderator: K. Rothaus, MD
5:00 - 5:10 | How To Get Your Staff To Be A Dream Team - What 20 Years in Practice Has Taught Me
L. Baumann, MD
5:10 - 5:20 | Understanding Millennials
M. Franklin
5:20 - 5:30 | How to Financially Incentivize your Best Employees
M. Olesen
5:30 - 5:40 | How to Protect the Practice When Firing an Employee
R. Guth
5:40 - 6:00 | Q/A

6:00 ‒ 7:00 PM

Welcome Reception



Program subject to change