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The goal of cheek augmentation is to add volume or lift to the cheeks. Some people are bothered by their cheeks losing volume, or even sagging, with age. Others never develop the desired volume in their cheeks and are bothered by cheeks that may be considered flat or thin.
Valid surgical options for augmenting and enhancing the cheeks are fat grafting/transfer (where a patient's own fat is used) or the use of solid cheek implants. A nonsurgical option is the use of injectable fillers to enhance the cheeks, which is covered on the dermal fillers page.