Plastic surgery tourism is nothing new. There have always been individuals who love to shop around for the best "deal," even when it comes to surgical procedures. However, with growing economic uncertainty, things feel different in 2025.
There's no buts about it. While the Brazilian butt lift remains popular, we're saying hello to a new procedure arriving from middle America – the Topeka tush.
Most plastic surgery procedures cause some scarring. Patients often determine the success of their surgery by how visible the scars are. Scarring is inevitable with surgery, but there are many different ways to make them less noticeable.
"Sun exposure will help camouflage scars, but it's best to be avoided because if you have sun exposure to incisions within the first year, it can increase the amount of pigment that's retained within the scar."
Five startups advanced as finalists representing the ASPS Plastic Surgery track in the 2025 MedTech Innovator competition to champion technologies that improve results for patients.
