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Center for Restorative Breast Surgery Joins ASPS, Jewel to Raise Breast Reconstruction Awareness
New Orleans Breast Center sponsors Breast Reconstruction Awareness (BRA) Day USA to raise awareness about reconstruction options post mastectomy

ARLINGTON HEIGHTS, Ill. - Research shows that 7 of 10 women diagnosed with breast cancer remain in the dark about their reconstruction options following a mastectomy...options that provide the opportunity for a more fulfilling life after cancer.

Today, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (PSF) announce their partnership with the Center for Restorative Breast Surgery (CRBS) in support of breast reconstruction awareness and BRA Day USA on October 17, 2012. As the national medical sponsor of BRA Day USA, CRBS takes a leading role in the campaign to help support women physically, mentally and emotionally as they survive and thrive after breast cancer.

This year, the U.S. and 20 other countries will join together for BRA Day on October 17, 2012. BRA Day USA is an initiative designed to promote education, awareness and access regarding breast reconstruction following breast cancer surgery. This initiative is a collaborative effort among the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups.

"We are honored to have the Center for Restorative Breast Surgery as a prominent sponsor of BRA Day USA," notes ASPS President Malcolm Z. Roth, MD. "This exceptional facility and team of doctors and healthcare providers exemplify the specialty's commitment to improving lives for breast cancer patients across the country. With their support, the ASPS and PSF hope to dramatically increase women's awareness of their breast reconstruction options."

CRBS doctors Frank DellaCroce, MD, FACS, Scott Sullivan, MD, FACS and Chris Trahan, MD, have performed more than 4,000 breast reconstruction surgeries. The CRBS team of doctors and healthcare professionals have delivered a high standard of care for these patients. With state-of-the-art facilities, CRBS offers a tranquil, peaceful environment for women and their families as they face the challenges of reconstruction.

"We have found that the consistent lack of awareness patients have regarding their rights and options for breast reconstruction can have devastating results. National Breast Reconstruction Awareness Day is a momentous opportunity for us to educate and empower these women," states ASPS Member Surgeon Scott Sullivan, MD, co-founder of CRBS. "The effects of breast reconstruction have the capacity to transcend the surgical techniques, providing women the final link in the circle of treatment, a return to wholeness, and an overall sense of recovery, we are extremely proud to be a part of this historic day," ASPS Member Surgeon Frank DellaCroce, MD, co-founder of the CRBS concludes.

Over the next two years Grammy-nominated musician, New York Times bestselling author and humanitarian Jewel will serve as the national spokesperson, advocating on behalf of BRA Day USA through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event. The CRBS sponsorship provides important support for many of these awareness efforts.

Please visit BRADayUSA.org, Facebook.com/BreastReconAwareness and Twitter (@BRADayUSA) for more information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate partnerships and more.

About the Center for Restorative Breast Surgery

Founded by Frank J. DellaCroce, M.D., FACS and Scott K. Sullivan, M.D., FACS, the Center for Restorative Breast Surgery was established to serve as a dedicated resource for women seeking the most advanced methods of breast reconstruction utilizing the body's own tissue. Frank DellaCroce, M.D., Scott Sullivan, M.D., and Chris Trahan, M.D. specialize exclusively in state-of-the-art techniques that allow for breast reconstruction without sacrifice of important functional muscles. For more information please visit www.breastcenter.com or call 1-888-899-2288. Located at 1717 St. Charles Avenue, New Orleans, Louisiana 70130.

About ASPS

The American Society of Plastic Surgeons (ASPS) is the world's largest organization of board-certified plastic surgeons. Representing more than 8,000 Member Surgeons, the Society is recognized as a leading authority and information source on aesthetic and reconstructive plastic surgery. ASPS comprises more than 93 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the Society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada. ASPS advances quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery.

About The PSF

The Plastic Surgery Foundation (The PSF), founded in 1948, supports research, international volunteer programs and visiting professor programs. The foundation's mission is to improve the quality of life of patients through research and development. The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs. The PSF works in concert with the American Society of Plastic Surgeons (ASPS).

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