American Society of Plastic Surgeons
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The added benefit of nonsurgical aesthetic genital procedures


Nonsurgical aesthetic genital procedures have become a popular option to help women address a number of concerns that can come along with the natural aging process or following pregnancy and childbirth. Something that many women might not realize, however, is that while nonsurgical aesthetic genital procedures won't change their body's appearance, they can have a large impact on a woman's overall happiness and quality of life.

Treatments like Geneveve™ can greatly improve common concerns such as loss of vaginal tightness and vaginal dryness that interfere with a woman's daily life and intimate relationships. As an added benefit, nonsurgical feminine rejuvenation can also reduce or eliminate urinary stress incontinence, another very common problem that affects a number of women at various stages of life.

What is urinary stress incontinence?

If you've ever been embarrassed by an unexpected "leak" while laughing, coughing or sneezing, urinary stress incontinence could be to blame. This condition occurs when the pelvic floor muscles become weakened, usually due to pregnancy, menopause or other changes to your body. As a result, controlling bladder leakage in certain situations can be difficult or even impossible.

Even though so many women struggle with this common problem, urinary stress incontinence can be an embarrassing or uncomfortable issue to discuss. Too often, it ends up getting dismissed as something that women just have to deal with. This could not be further from the truth!

How can nonsurgical aesthetic genital procedures help?

Many women are surprised to learn that nonsurgical treatments can achieve excellent results without requiring surgery, downtime or even an extensive treatment time. In the case of Geneveve, the treatment works by delivering a combination of controlled radiofrequency and cryotherapy to heat the deeper layers of vaginal tissue without damaging the surface.

Along with noticeable improvements in vaginal laxity and dryness, urinary stress incontinence can be reduced or even eliminated completely after treatment. For many women, this procedure is a life-changing experience that can not only enhance their intimate relationships but also help them to feel more like themselves again.

What to expect

The treatment itself stimulates collagen proteins within the skin and muscle tissue, essentially creating a toning and tightening effect. Tightened pelvic floor muscles can reduce or eliminate urinary stress incontinence, while the treatment simultaneously addresses other problems like vaginal laxity and dryness.

One of the biggest benefits of nonsurgical feminine rejuvenation is that it's typically a "one and done" session that usually only takes about 30 minutes. You also shouldn't have to worry about taking any time away from work or other normal daily activities.

During your treatment, you can feel free to flip through a magazine, check your email or simply sit back and relax. Thanks to its unique radiofrequency and cryotherapy combination, Geneveve is painless and does not require any local or general anesthesia.

Within the next 30 days or so, you should notice your results start to develop, with gradual improvements continuing to form over the course of about three months. For most women, nonsurgical aesthetic genital procedures are a one-time treatment that could last 12 months or longer before a touch-up session might be required to keep the same level of results.

Any woman who is interested in exploring the potential benefits of nonsurgical aesthetic genital procedures should discuss their goals with a board-certified plastic surgeon who performs these procedures.


The views expressed in this blog are those of the author and do not necessarily reflect the opinions of the American Society of Plastic Surgeons.

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