175 Events Scheduled Across the U.S. for Breast Reconstruction Awareness Day
What: 175 events are scheduled in all 50 states across the country to celebrate Breast Reconstruction Awareness Day, (BRA Day) the centerpiece of the Breast Reconstruction Awareness Campaign. Breast reconstruction following a mastectomy or lumpectomy is not for every woman, but every woman should be informed of the options to which she is legally entitled. The events are designed to help raise awareness and close the loop on breast cancer. Events vary greatly, from educational lectures and bra decorating contests to fashion shows and spa day events.
Who: The American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) lead the Breast Reconstruction Awareness USA Campaign, one of the few breast cancer campaigns dedicated to building awareness around breast reconstruction options. The President of the Plastic Surgery Foundation is available for interviews about BRA Day and the campaign.
When: October 21, 2015
Why: Federal law mandates coverage of breast reconstruction for all breast cancer patients and the campaign is designed to ensure breast cancer patients are aware of their options following mastectomy. In 2014 nearly 160 ASPS member practices from 44 states held events to celebrate and educate their communities. The need to bring awareness throughout the year became evident and was the catalyst to launch a yearlong campaign dedicated to educating women about their reconstruction options. This year ASPS members from all 50 states and the District of Columbia will hold 175 events across the country.
To learn more about the campaign, visit http://www.breastreconusa.org/
To see an interactive map with events, visit http://www.breastreconusa.org/events/
The American Society of Plastic Surgeons (ASPS) is the largest organization of board-certified plastic surgeons in the world. Representing more than 11,000 physician members worldwide, the society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 92 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.
About The PSF
The Plastic Surgery Foundation (The PSF), founded in 1948, supports research, international volunteer programs and visiting professor programs. The foundation's mission is to improve the quality of life of patients through research and development. The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs. The PSF works in concert with the American Society of Plastic Surgeons (ASPS).
ASPS Media Relations