LIFTT: Leading Innovation in Future Technology and Treatment
Expert Surgical Insights. Smarter Decisions.
We connect leading plastic surgeons with medtech companies, investors and researchers to power smarter innovation, strengthen clinical strategies and gather relevant market data to avoid costly delays.
About Us
Bridging the Gap Between Innovation and Expertise
The pace of innovation in aesthetics, reconstructive medicine and medical technology is faster than ever. Yet, many organizations struggle to access the nuanced clinical insight they need to make informed decisions. We can help your product development across all stages of development.
For Early-Stage Products and Startups
Build smarter from the start.
LIFTT specializes in helping early-stage and startup companies optimize their strategic planning. We partner with startups to:
- Refine regulatory and clinical strategies
- Design effective and realistic clinical studies
- Validate product concepts with expert surgical input
Our core team works intimately with founders and early teams to drive informed decision-making. Through our network of leading KOL plastic surgeons, we embed real world clinical expertise into your development process to de-risk your strategy and accelerate progress at every step.
For Established Technologies and Growing Companies
Scale with insight. Expand with confidence.
We understand how dynamic the landscape of plastic surgery can be. Even after launch, success depends on how well your team can adapt, expand and support your product in a dynamic market. LIFTT provides expert-driven strategies to help companies at later stages navigate commercialization, adoption and unlock new opportunities. We support established teams with:
- Market launch planning and clinical adoption strategies
- Post market clinical support and KOL engagement
- Real-world insight to guide product updates and future development
Whether you're entering the market, scaling to new geographies or fine-tuning your offering based on post-market data, LIFTT ensures your path forward is clinically sound and commercially strategic.
Our Services
KOL Identification and Matching
We maintain a curated network of leading plastic surgeons across specialties. We identify the right Key Opinion Leaders (KOLs) to align with your goals – whether you need strategic advisors, co-developers or clinical advocates.
1:1 Expert Calls
Facilitated expert interviews that deliver unfiltered insights. We handle logistics and ensure you get direct access to the voices that matter.
Clinical Protocol Review
Ensure your study design resonates with clinicians. We offer detailed protocol reviews from practicing plastic surgeons to optimize feasibility, enrollment and impact.
Advisory Boards and Panels
We build and manage advisory boards tailored to your product, therapeutic area or strategic question – so you can move forward with confidence.
Market and Use Case Validation
Validate assumptions with clinicians who understand both the OR and the business of medicine. We provide qualitative and quantitative feedback to de-risk early decision.
Investor Diligence Support
Investors rely on clinical feasibility and market potential. We provide expert assessments and access to surgical KOLs to support your diligence process.
Targeted Surveys
Gather rapid, structured insights from practicing plastic surgeons. We can find participants for industry administered market research or handle survey creation, distribution and analysis.
Who We Serve
- Medtech Companies: From pre-clinical to commercialization, we help you embed surgeon feedback at every stage.
- Venture Capital and Private Equity: Ensure clinical relevance and commercial traction before you invest.
- CROs and Clinical Teams: Enhance protocol relevance and site engagement by involving surgeons early.
- Health Technology: Validate your assumptions and refine your pitch with direct clinician input.
Why Plastic Surgeons?
Plastic surgeons sit at the intersection of function, form and innovation. They're uniquely positioned to evaluate new technologies not just for clinical value, but for user experience, aesthetics and patient outcomes. Their insight is critical across a wide range of therapeutic and commercial domains.
LIFTT (Leading Innovation in Future Technology and Treatment) is a department within Plastic Surgery Practice Solutions, an ASPS company.