Social Media Toolkit
Social media has exploded to become one of the key ways that we communicate both for social and business messaging. It's critical for clinical practices to understand how to use it correctly. This ASPS Social Media Toolkit now available on ASPS EdNet was designed to assist plastic surgeons and their practices when building a social media presence. It will discuss creating a social media presence, establishing a brand and protecting yourself and your practice from misinformation and negative reviews.
Courses
Course 1 – What You Need to Know
Course Description: In this first course of the ASPS Social Media Toolkit, you'll learn some fundamental principles of social media ethics. The course is titled What You Need to Know to emphasize how an ethical approach is the underpinning of everything we do. It truly is what we need to know. Course 1 is a prerequisite to the other courses.
Course 2 – Creating a Social Media Strategy
Course Description: This second course of the Toolkit – Creating a Social Media Strategy – will cover why you need a social media strategy, how to create one, and give you a broad-based introduction to social media for Plastic Surgeons.
Course 3 – Hashtags
Course Description: Hashtags is segmented into two parts to aid you in processing information in short bursts. Part 1 introduces you to hashtags and covers best practices for Instagram. In Part 2, you'll learn how to use hashtags on TikTok, X and Facebook and how to avoid being "shadow banned."
Course 4 – Content Buckets
Course Description: In Course 4 of the ASPS Social Media Toolkit, you'll learn what a content bucket is, how to develop one and be introduced to numerous examples of social media posts drawn from content buckets best suited for plastic surgery practices.
Course 5 – Metrics and Follower Engagement
Course Description: In the fifth and final course of ASPS Social Media Toolkit, you'll first learn about the most relevant social media metrics that impact your business. Second, you'll discover how metrics can provide invaluable insights to enhance follower engagement on your social media accounts.
Available Packages
Non-CME Collection
Free for members, $200 for non-members
Purchase on ASPS Shop (Non-Members) »
Access on ASPS EdNet (Members) »
- Course 1 – What You Need to Know
- Course 2 – Creating a Social Media Strategy
- Course 3 – Hashtags (Part 1)
- Course 3 – Hashtags (Part 2)
- Course 4 – Content Buckets
- Course 5 – Metrics and Follower Engagement
CME Strategy Collection (1.0 CME)
$50 for members, $600 for non-members
Purchase on ASPS Shop »
- Course 1 – What You Need to Know
- Course 2 – Creating a Social Media Strategy
CME Hashtags Collection (1.0 CME)
$50 for members, $600 for non-members
Purchase on ASPS Shop »
- Course 1 – What You Need to Know
- Course 3 – Hashtags (Part 1)
- Course 3 – Hashtags (Part 2)
CME Content Buckets Collection (0.5 CME)
$25 for members, $300 for non-members
Purchase on ASPS Shop »
- Course 1 – What You Need to Know
- Course 4 – Content Buckets
CME Metrics and Follower Engagement Collection (0.5 CME)
$25 for members, $300 for non-members
Purchase on ASPS Shop »
- Course 1 – What You Need to Know
- Course 5 – Metrics and Follower Engagement
*Course 1 – What You Need to Know is a prerequisite course in all collections
Accreditation
The American Society of Plastic Surgeons (ASPS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
Designation
The American Society of Plastic Surgeons designates this enduring material for a maximum of 0.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
- Course 1: Social Media Toolkit: What You Need to Know – 0.5 AMA PRA Category 1 Credits™
- Course 2: Social Media Toolkit: Creating a Social Media Strategy – 0.5 AMA PRA Category 1 Credits™
- Course 3: Social Media Toolkit: Hashtags (Part 1) – 0.5 AMA PRA Category 1 Credits™
- Course 3: Social Media Toolkit: Hashtags (Part 2) – 0.5 AMA PRA Category 1 Credits™
- Course 4: Social Media Toolkit: Content Buckets - 0.5 AMA PRA Category 1 Credits™
- Course 5: Social Media Toolkit: Metrics and Follower Engagement - 0.5 AMA PRA Category 1 Credits™