American Society of Plastic Surgeons
For Consumers

Social Media Focus

Social Media Focus: Building your social media online resume – and considering TikTok

By Eric Shiah, BA, & Samuel J. Lin, MD, MBA Friday, October 15, 2021

Plastic surgery content on the TikTok platform is doing particularly well, with the #PlasticSurgery hashtag receiving more than 9.6 billion views.

Social Media Focus: Opportunities on newer platforms?

By Josef Hadeed, MD Thursday, July 15, 2021

Although businesses typically post content on the older, more established platforms, newer platforms can provide alternative options for plastic surgeons to promote their practices.

Social Media Focus: Using evergreen content to replace social media marketing

By Roy Kim, MD Thursday, April 1, 2021

Ah, marketing. You’re a plastic surgeon, your business is performing well, you’re board certified – so why in the world do you want to be a huckster and “sell” all the time and find different ways to describe your skills and results to prospective patients?

Social Media Focus: Learning the language – and finding the time – for social media

By Anu Bajaj, MD Monday, March 1, 2021

I recently had a conversation with a patient who is a digital media consultant. After learning what she did, I remarked: “I hate social media.” Great to hear from a member of the Society’s Social Media Subcommittee, right?

Social Media Focus: Keeping it real with Instagram Reels

By Ashley Amalfi, MD Friday, January 1, 2021

Reels is the latest video feature provided by Instagram. The feature follows in the footsteps of Instagram Stories and IGTV, and allows viewers to splice short video clips together to tell a story of 15-30 seconds.

Social Media Focus: A look at growth as the Social Media Subcommittee turns 5 years old

By Heather Furnas, MD Tuesday, September 1, 2020

Five years ago, then-ASPS President David Song, MD, MBA, formed the Social Media Task Force, which quickly grew into a full-fledged subcommittee.

Social Media Focus: Be the star of your own reality TV show: An Instagram TV Guide

By Smita Ramanadham, MD, & Ashley Amalfi, MD Friday, July 10, 2020

Social media is no longer just a place to post photographs of your family or vacations in the way it was 10 years ago.

Social Media Focus: TikTok presents an opportunity for fun – and for unprofessionalism

By Francisco Canales, MD Sunday, March 1, 2020

TikTok is a rapidly growing social media platform that enables users to share short videos that are often accompanied by music, dancing and pithy aphorisms written on labels or paper signs.

Social Media Focus: The tricky prospect of sharing before-and-after images on Instagram

By Karen Horton, MD Monday, December 9, 2019

Instagram is a visual platform, and an ideal one for plastic surgeons to showcase their results. The question remains, however: How you can share your cosmetic and reconstructive results responsibly, ethically and respectfully?

Social Media Focus: A growing focus on privacy could change targeted ad usage

By Heather Furnas, MD Friday, November 1, 2019

With its new emphasis on privacy, Facebook is reportedly coming out with a new "clear history" tool, allowing users to erase their stored personal activity information. Without that data, ads can no longer be targeted.

Social Media Focus: The importance of having patient advocates in plastic surgery

By Minas Chrysopoulo, MD, & Courtney Floyd Tuesday, September 3, 2019

Patient advocates are an increasingly crucial part of spreading evidence-based information – a development that’s helping to effect positive change throughout the field of plastic surgery, and social media channels provide an avenue for the information to reach countless patients quickly.

Social Media Focus: Finding your own voice (and amplifying it) on social media

By Karen Horton, MD Monday, July 8, 2019

Flourishing at social media can be a daunting prospect, particularly for those of us who have been in practice for a while (and who are not Millennials). For plastic surgeons who want to be successful at social media but aren’t sure how or where to start, some simple self-reflection can best determine how to find your voice.

Social Media Focus: How to measure the return on your efforts

By Heather Furnas, MD Monday, June 3, 2019

Why are you on social media? You can't measure your success with it until you answer that question. If you are using social media for professional reasons, you should be tracking your goals, your costs and your return on that investment.

Social Media Focus: Consider this before you share your post

By Anu Bajaj, MD Tuesday, April 23, 2019

As Facebook and Instagram increasingly become the means through which we communicate, more traditional means of advertising have less relevance. Nevertheless, as physicians, we remain unique. Not only do we want to grow our practices and educate potential patients, we also have to maintain a level of professionalism appropriate for a physician.

Social Media Focus: How often (and when) should you post?

By Josef Hadeed, MD Saturday, March 2, 2019

The optimal time to post on each social media platform varies based on the network. Additionally, the frequency with which you should post differs between platforms. There are many online tools available that can help guide you as to when you should be posting content.

Social Media Focus: Determining the right kind of content for your followers

By Kyle Diller Thursday, January 3, 2019

For plastic surgeons, social media is a unique marriage of education, marketing and patient acquisition. In just one post, you can educate prospective patients on the importance of choosing a board-certified plastic surgeon – while simultaneously bringing them inside the practice and helping them get to know you before they even come in for a consultation.

Social Media Focus: Creating and maintaining your users' interest

By Smita Ramanadham, MD Saturday, December 1, 2018

Social media is ubiquitous, fun and challenging. With the world literally at our fingertips and with wide-open networks, we have incredible access – but also a tremendous challenge, when it comes to engaging an audience. How do you create content that captures somebody's attention? How do you generate interest?

Social Media Focus: For new graduates wading into the deep end

By Rajendra Sawh-Martinez, MD, MHS Monday, October 15, 2018

With such a tremendous emphasis on social media and marketing activity, let's take this opportunity to revisit some key guidelines that are particularly important to us in these early stages of our careers.


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